The New Playbook for Women at Work
Women in Business
Date Published: 03.01.2023
Publisher: New Degree Press
“Pick up this book now! Every woman wants to believe she is on the precipice of something major and this book gives you the tools to get yourself there. Randi Braun has created a fun and practical way forward for women who are looking to channel their inner bad-ass, crack the leadership code, and soar!" - Jen Mormile, Chief Business Officer of Condé Nast
She’s changing women’s lives, one play at a time.
Women are natural leaders but they’ve been taught to play the game by an outdated set of rules. So certified executive coach, Randi Braun, wrote them a new playbook.
In Braun’s book, Something Major: The New Playbook for Women at Work, women will discover how to play the leadership game on their own terms and win when it comes to achieving their goals: whether it’s cracking the code on your self-doubt by ditching perfectionism, external validation, and the tyranny of your inner critic, or learning new tactics for owning your message (don’t miss 16 things she forbids you to say at work). Braun’s book provides a fresh take on one of the most tremendous challenges of our time: empowering women at work to chart their own course to the top — dialing up confidence and fulfillment, and dialing down burnout in the process.
In Something Major: The New Playbook for Women at Work, Braun takes the field and re-writes the plays of the game. She is a sought-after thought leader, speaker, and CEO of the women’s leadership firm, Something Major. Her book delivers stories for today’s women leaders in a conversational style that’s packed with sage advice and wildly entertaining.
Tell us about your book?
What is the
PRIMARY benefit, above all others, that your potential reader will gain from
reading this book? (Be very specific. Please do not answer with 'good read' or
'page turner' or some other worn-out, overused phrase. Be concise and avoid
generalization.)
A
while back a woman confessed to me, "I have no desire... in fact, I can't
even remember the last time I was in the mood." She wasn't talking about
what you think she was talking about. She was talking about a case of
what I call "low work libido" and she's not alone. Unfortunately,
there's just no little blue pill for that and women at work need a practical
new playbook to get their groove back at work. That's why I wrote them one in Something Major: The New Playbook for
Women at Work.
If you had to
compare this book to any other book out there, which book would it be?
(Remember: The
audience does not yet know you. It is very important that you reference
something they might be familiar with to effectively and powerfully communicate
what your work is about. You are NOT saying you are 'better than' or 'just
like' this comparative, but are somewhat the same in a very general sense, to
give the listener a point of reference.)
If
you’ve ever read James Clear’s Atomic Habits, imagine a version of that
book that is equally as super tactical.... while also being laugh-out-loud
funny and written just for women.
Hundreds of
thousands of books come out every year. Why should someone buy THIS book? (What
is it that sets THIS book apart from ALL those other books in the same genre or
category? What will the buyer get from you and ONLY you that simply cannot be
found elsewhere?)
Can
we acknowledge the elephant in the room and say in the world of "women's
leadership" it sometimes feels like EVERYTHING has already been said?
That's how I felt and it's also WHY I wrote my book. I wanted to make room for
a conversation that was more human and more tactical: not just lamenting the
data (which is not promising) but offering women a fresh path forward.
Who is your
target audience? (Be very specific. Gender? Age range? Geographic area? Primary
interests? What benefits does the reader hope to gain from buying a book like
this book?)
This
book is truly for any woman at work who wants to thrive or any male ally who
wants to understand how to support them. I’m hearing from women who are 25 and
starting their careers to women who are 55 and at the apex of their careers as
CEOs. I’ve also been stunned by how many men I’m hearing from who are reading
and loving the book. It makes me bullish what’s possible with the support of
allies.
Did your
environment or upbringing play a major role in your writing and did you use it
to your advantage?
100%.
I grew up my whole life around strong women: my grandmothers lived through
incredible adversity and each wrote a new playbook for being women at work
before I ever did -- before the genre of “business” or “leadership” or “self
helThis book is in so many ways their legacy and I wish they were here to see
it.
Tell us your
most rewarding experience since publishing your work?
I'm
getting DMs from women on social media telling me how they are literally
bringing these tools to work and the immediate impact it's having. It's
astoundingly humbling to know you're making a difference.
How would you
describe your writing style?
Somebody
once described this book as “sage advice shared one wildly entertaining story
at a time,” and I can't think of a better way to describe my style.
Are your
characters pure fiction, or did you draw from people you know?
As a
non-fiction author, all of the stories in my book are true, but I think you'll
love the way each chapter reads like a novel in the way we unravel each story.
Are you more of
a character artist or a plot-driven writer?
As a
non-fictoin author, to me it’s all about the “characters.” The women in this
book are the songbirds who truly make it sing, and this book would be nothing
without their stories.
What do you
hope to accomplish with your book other than selling it?
So
simple: I want women to feel empowered to feel less burned out, more connected
to their own goals, and more confident. This is about them, not about me.
Contact Links
TikTok: @something_major_coaching
Purchase Link
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