Wednesday, May 10, 2023

Blog Tour: Marketing Launchpad by Racquel Collard #blogtour #interview #giveaway #business #marketing #womeninbusiness #rabtbooktours @RABTBookTours


Business / Marketing / Women in Business

Date Published: 20 March 2023

Publisher: SMBMS Publishing


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The ultimate, no-fluff marketing book for women in business.

 

Are you tired of throwing money at marketing that doesn’t work? Or are you confused about where to start with your marketing?

Marketing Launchpad is a must-have for any women who wants to transform her business from struggling to thriving through the power of strategic marketing.

Written with a focus on the unique needs of women in business, the easy-to-follow processes in Marketing Launchpad gives you everything you need to build a business that delivers the income and lifestyle you want.


In this ‘no-fluff’ book you’ll discover how to:

·         Create your own, unique Marketing Launchpad and uniquely ‘you’ Strategic Plan

·         Gain greater clarity of your niche, your offer, and your messaging

·         Attract your ideal client through strategic content without coming across as pushy or “salesy”

·         Stop wasting money and energy on marketing that doesn’t work so you can spend more time doing what you love

 

Marketing Launchpad is your ultimate fluff-free, step-by-step guide to map out your marketing strategy for every woman in business. Take your business to where you want it to be. Your way.

 

Marketing Launchpad is the book every woman in business should have on her shelf.

 

 



INTERVIEW

What was your main drive to write this book?

After many years in the corporate world, kicking marketing-ass and fighting the good fight, I, like many people during COVID-19 lockdowns, took some time to re-evaluate and I realized that, whilst I was making good money and doing well at my job, I had lost my passion for corporate marketing. Increasing revenue and driving more sales for distant shareholders was no longer enough.

I wanted to make a difference in the world and, given the number of women starting their own businesses or turning their side hustles into full-time gigs, I focused my skills and knowledge on helping women like me, like my friends, like my clients, build the businesses of their dreams by implementing marketing plans and strategies that work.

This book is a compilation of the framework and templates I use with my clients to supercharge their marketing. When they follow the processes outlined in the book, they’ll build the launchpad that will give them everything they need to successfully market their business for years to come.

 

What do you hope readers will learn by reading this book?

The book is designed to show women how to market their products and services to their ideal clients, to get the right results using the right strategies and the right messaging. Their way.

This book is not a shortcut to getting rich quickly. It’s not a bunch of hacks and tips for Facebook and Google ads. Let’s face it, that type of advice would be outdated before the book was even published!

The advice and strategies in this book will set women up for marketing success for years to come. It will show them how to build a solid platform for their business even beyond marketing.

 

Did you do much research when planning this book?

I have decades of experience marketing businesses of all shapes and sizes, and with a life-long passion for learning, I’ve been researching the information in this book throughout my entire career.

In terms of the processes in the book, I worked with my clients using them, and finessed them, over the course of a couple of years. This process helped me iron out any issues and overcome any assumptions that needed to be fleshed out more.

 

Did you have any main people who helped you in the process of this book or influenced you to write it?

In the end, it was my clients and other women like them that inspired me to write the book. It’s quite different from the one I initially envisaged (that’ll be the next book!) and it evolved into something that is designed help professional women like my clients, like me, like my friends, escape the golden handcuffs of a great job and achieve the flexibility and empowerment they sometimes can’t achieve in a corporate gig.

During the writing of the book, I had the help and support of my fabulous book coach, Athena Daniels, who kept me on track, kept me accountable and kept my spirits up as needed. She’s brilliant and I highly recommend a book coach for someone like me who can get swept away into the minutiae and lose momentum sometimes.

 

How long did this book take you to write from initial thought to hitting publish?

All up it was about 12 months from the first time I sat down to right, until I had the paperback in my hand.

 

Do you have plans to write more about this topic or new topics?

Yes, the next book, Marketing Liftoff, will be finished (fingers crossed!) by the end of 2023. I’ll also be doing more blogging and articles on the topic on an on-going basis.

 


About the Author

Racquel Collard is the founder of SMB Marketing Solutions, a company providing powerful marketing solutions to women in business. MBA qualified and a Certified Practising Marketer, Racquel shows female entrepreneurs and small business owners how to leverage the potential of a strategic marketing roadmap customised to their unique business needs.

 

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